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EndoFound Board of Directors

EndoFound Board of Directors


Piraye Yurttas Beim, PhD

Dr. Piraye Yurttas Beim Dr. Piraye Yurttas Beim founded Celmatix in 2009 to empower women to be more proactive and informed about their fertility through better data, including genomics. She was on the front lines of the personalized medicine revolution during her doctoral work at Memorial Sloan Kettering Cancer Center, Weill Cornell (NYC) and was inspired to create the company after completing her postdoctoral embryology research training at the University of Cambridge (UK). Realizing how many of the successful, career-minded women in her network were making major, life-defining decisions around fertility based on age alone, she set out to bring personalized medicine to reproductive health. In addition to her scientific credentials, Dr. Beim has also been widely recognized as an emerging business leader. She is a Fellow of the second class of the Aspen Institute Health Innovators Fellowship program, a member of the Aspen Global Leadership Network, and was named a New York City Venture Fellow by the New York City Economic Development Corporation. She has also been named to Crain’s 40 Under 40, Fortune’s 15 Entrepreneurs Disrupting Your Industry, and TechCrunch’s Top Female Founders. She lives in New York City with her husband and three children.

Michael S. Brodherson, MD

Michael S. Brodherson, MD Michael Brodherson, M.D., has been practicing general Urology for over 35 years in New York City. He is highly committed to offering the most personalized service to his patients. This includes 24/7 availability in the office as well as by mobile phone. House calls can be arranged by special request. Dr. Brodherson is the former chairman of the Department of Urology at Lenox Hill Hospital and continues his affiliation with the hospital to this day. He is an expert in the treatment of frequent urination, prostate cancer, kidney stones, urinary tract infection, and vasectomies. 

Kristy Curry

Kristy CurryKristy Curry is the founder and CEO of Flutter Health, the free app and community to serve the 176 million women globally with endometriosis. A disease she has had herself for 15 years. Kristy is also the co-founder of Faction Studio, an NYC-based mobile app development firm. She lives in Dumbo, Brooklyn with her husband Jason and identical twins sons Jack and Finn. Kristy graduated from the University of Wisconsin with a degree in Journalism.

Subrata De

Subrata De

Subrata De is the executive producer and showrunner for VICE on HBO, the Emmy-award winning weekly series now in its sixth season. Before joining VICE, she was vice president, multi-platform newsgathering at ABC News and spent over 10 years in several senior positions at NBC News and at MSNBC.
Subrata is a six time Emmy winner, a recipient of the RFK Journalism Award, the Peabody, and a Gracie for Individual Achievement, among other recognitions.
She served as the Blossom Ball Co-Chair last year and is excited to be serving in this role again. Subrata has been a Board Member since 2016 and came to the Foundation as a patient of Dr. Seckin.


Sandra Gelbard, MD - Chief Medical Officer, EndoFound  

Sandra Gelbard Sandra Gelbard, MD is the founder of Park Avenue Prevention and an internist who specializes in boutique medicine and the highest level of personalized medical care. The practices focus on disease prevention, cholesterol management, and customized vitamin supplementation.

Madeleine K. Rudin

Madeleine K. Rudin Madeleine K. Rudin is Executive Vice President of Rudin Management Company, one of the largest privately owned real estate companies in New York City. Madeleine is committed to the mission of Endometriosis Foundation of America and to the excellence of its initiatives and programs. Madeleine brings a wealth of knowledge and experience in the principles and practices of outstanding non-profit board governance to Endometriosis Foundation of America through her work on the boards of the Cooper Hewitt National Design Museum, the Greenwich Art Society, and the boards of her family’s various foundations. Madeleine received her Bachelor of Arts degree in music from American University. She resides in West Palm Beach, Florida, and Greenwich, Connecticut, and has one son.

Elif Seckin

Elif SeckinElif Seckin holds a BS in Chemical Engineering from Bogazici University and is a graduate of Columbia University’s Business School. Before obtaining her MBA, she worked as an industrial metal ore trader at Hemaeks International in Istanbul. She later founded Laserex International, an export company that traded electronic chips and components globally to companies such as Motorola, Intel, Nokia, Zenith, and Aselsan. She has worked as Director of Finance and Operations at Park East Gynecology & Surgery since 2000. She is in charge of contracts and negotiations with insurance companies and hospitals; business development, strategic marketing, and project management. In addition to her duties at Park East Gynecology, Elif is the treasurer of Endometriosis Foundation of America. She has been assisting with every aspect of the foundation’s operations including finances and human resources since its inception.


Board of Directors

  • Piraye Yurttas Beim, PhD
  • Michael S. Brodherson, MD **
  • Kristy Curry
  • Subrata De
  • Sandra Gelbard, MD **
  • Elif Seckin
  • Madeleine K. Rudin
  • Tamer Seckin, MD **

Former Board Members

  • Violet Bernardino*
  • Lisa Cirando
  • Susan Goldberg
  • Elizabeth Quadracci Harned
  • Jennifer M. Hieber*
  • Frances Regan*
  • Janet Rosel
  • Jinesha Siriwardana*
  • Duygu Yenidogan-Schmidt

* Founding Board Member
** Executive Committee

Scientific Advisory Council


Nurse Keynote Advisors/Speaker Panel

  • Donna Cardillo, RN, MA
  • Jennifer Grossman, RN
  • Vijaya Lakshmi, RN, MPH
  • Melanie Reyes, RN
  • Sharon Sperling-Silber, NP
  • Tracy Shaltis, RN, BSN
  • Wendy Winer, RN, BSN, CNOR, RNFA
  • Phyllis Yezzo, RN, MS, CPHQ, CNE